Haier recently took centre stage at the Australian Open, serving as the Official TV and Home Appliance partner of Tennis Australia.
The brand introduced its latest solar product line, complementing its existing offerings of heat pump hot water systems and air conditioning units.
Prominent Branding and Engagement Initiatives
During the tennis tournament, Haier secured a prime branding spot, with its logo prominently displayed on either side of the umpire’s chair located at the centre court.
Melbourne Park transformed into a bustling hub, welcoming over 1.2 million attendees who enjoyed matches as well as various attractions associated with this prestigious global event.
Showcasing the Whole-of-Home Ecosystem
The company’s whole-of-home showroom captivated visitors, showcasing a complete range of Haier appliances, including solar products. Attendees also had the chance to meet brand representatives and participate in interactive Haier-branded skill games for a shot at winning some appliances and prize packs.
Within its activation space, Haier highlighted its comprehensive home ecosystem, illustrating how heating and cooling, water heating, solar generation, storage, and home appliances coalesce within a single branded solution.
Innovative Solar Solutions
Haier’s integrated solar solution provides a cohesive platform tailored for both residential and commercial applications. By supplying panels, batteries, and inverters from one source, the brand simplifies the process for customers by eliminating the need for various partners, warranties, and customer service contacts.
With Haier’s reliable warranties in place, customers can embark on their solar journey with peace of mind.
Experiential Opportunities for Visitors
Guests at the event could also sit in a Haier-branded umpire’s chair, allowing them to take photos and gain insight into the perspective of those making crucial decisions during matches.
A Haier pop-up installation in Federation Square connected Melbourne to the tennis, offering a refreshing, air-conditioned sanctuary from the summer heat.
Continuing Partnerships and Future Engagements
Beyond the Australian Open, Haier’s ongoing collaboration with Tennis Australia promises more tennis-related initiatives throughout the year, focusing on grassroots and community programmes.
By adding the Australian Open to its already impressive roster of global tennis sponsorships, Haier is enhancing its brand presence on the international stage.
For further details, you can visit Haier’s official website.